Ajyaluna Campaign


Through the vision and guidance of Her Majesty Queen Rania Al-Abdullah, and Her belief that children's general welfare has to be forefront on the national agenda, on June 6, 2004, the Jordan River Foundation launched its one year National Awareness Campaign on Child Safety.
The Ajyaluna Campaign - literally translated as Our Generation - is being implemented throughout 2004-2005, and tackles child safety issues by promoting dialogue, awareness and understanding through an educational media campaign that will target all levels of the Jordanian society.
This Campaign will serve as a major channel of communication and information through JRF’s television program, Beit Sgheer, incorporated TV commercials (Our Wealth), radio announcements, press advertisements, billboards, awareness lectures and workshops and the Awareness Caravan that will reach most rural area throughout the Kingdom.

Through concentrated efforts on various levels from rural communities up to high decision makers, this initiative was made possible by the cooperation and partnership of various stakeholders in the public and private sectors, who share a high social responsibility and ensured the success of this campaign. more details