Jordan River Foundation (JRF) is a non-profit, non-governmental organization established in 1995 with a focus on child safety and community empowerment. It has been a major player in Jordan’s social and economic development, bringing forth over 20 years of experience to local community empowerment and child safety. JRF has also been supporting homegrown solutions that engage Jordanians and help them address local challenges. Most importantly, JRF places the wellbeing of children at the center of its development initiatives.
Amman, Aqaba, Zarqa
Funded by: The Embassy of the Netherlands in Jordan
Offering local community women entrepreneurial and psychological support focusing on protection against gender based and domestic violence, as well as workforce readiness and micro enterprise. The project also works with children through a series of child safety and family protection interventions and case management services.
Asma offers alternatives to chicken cubes using healthy and natural ingredients, made with dried vegetables and spices and zero artificial flavors and preservatives. Her products cater to all needs, especially to people with food allergies. The business, however, took a risky turn. Marketing, pricing them, promoting them online, on top of offering professional customer service proved challenging to Asma. Through a series of training sessions offered by the project, Asma was able to leverage her business, most importantly, she was able to change the way society perceives female entrepreneurs.
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