Jordan River Foundation (JRF) is a non-profit, non-governmental organization established in 1995 with a focus on child safety and community empowerment. It has been a major player in Jordan’s social and economic development, bringing forth over 20 years of experience to local community empowerment and child safety. JRF has also been supporting homegrown solutions that engage Jordanians and help them address local challenges. Most importantly, JRF places the wellbeing of children at the center of its development initiatives.
JRF has launched two community based campaigns during the outbreak of the COVID-19 pandemic addressing online sexual exploitation and bullying as well as sexual and gender based violence. The campaigns focused on children, adolescents, youth, parents and women.
Marking World Day for the Prevention of Child Abuse (19 November), the #Mush_Sah campaign was launched in partnership with UNICEF; featuring films and materials designed to help children, adolescents and families address situations that could expose them to online abuse. The campaign materials consisted of 12 films aimed at children, adolescents, and families, in addition to a children’s coloring book and a training guide for child protection service providers. The campaign’s films were translated into sign language in cooperation with The Higher Council for the Rights of Persons with Disabilities to support vulnerable children and youth across Jordan.
Funded by JHF, the #We_Hear_You public awareness campaign targeted girls and women, promoting the services of JRF’s 110 Helpline and the Amaali App as tools to support and protect local communities against Sexual and Gender-based Violence.
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